2014年8月29日星期五

160 USD Storm Has Come, Is the Rule of Home Automation Industry Going to Change?



Can you believe you eyes that it only costs 160 USD for IoT smart home solution? Just yesterday, The situation that we dare not to image did happen. The leader in IoT home automation industry Nanjing IoT Sensor Technology Co., Ltd(Wulian). announced to launch the "Summer Storm" demo kit both in domestic and overseas market simultaneously today, in which the lowest smart home demo kit only costs 160 USD. According to analysts of the industry insiders, The same package from other suppliers cost at least 1600 USD.


This year, Wulian takes actions one after another in the market, which not only makes home appliances companies trying hard to struggling, but also makes SME in home automation industry lost profit opportunities in domestic market, Moreover, this makes the well known foreign companies who once occupy market share in China intelligent building such as Philips, Schneider, Siemens, Panasonic, Murata etc have a headache, They are analysis with anxiety what kind of action Wulian will take, According to reveal of industry insiders, Some of these companies have been forced to transform their business.

Home automation is that kind of industry that need huge capital and intelligence investment and with development of this market, Investment will be faster and faster. We observed that although there have been companies to join in, but for those tech-lag companies who campaign only by advertising will deplete their years of accumulation rapidly, the destiny of the downstream enterprises that cooperate with them is imaginable.

According to the relevant person in charge of Wulian said, "Even though we have very strict financial system, we still have invested more than 100 million USD in the smart home market. Now commissioned by the employers; we will invest the total amount of 500 million USD's products to the market. Profit is not the goal, we'll not consider profitable within five years, As we want to give the biggest benefit to the consumers and distributors, Because there is no pressure on profits, So we have indescribable resonance with a lot of international counterparts, Including Google , Apple, Intel etc, which have in-depth cooperation with us. Because there are common expectations for the future, so we do not consider the profits”.

About the impacting on the industry that one hundred more USD can get the whole set of smart home ,The reporter interviewed several well-known domestic enterprises, as they are in the same field, Many of them were reluctant to express their views publicly. But a person who are responsible for the strategic cooperation in a famous domestic appliances company had a half-veiled criticism, She thought she couldn't understand this, and insisted that the smart home is a luxury consumption, not everyone can enjoy, and now some companies directly reduced the price below the cost, what they want to do? She revealed that she contacted their legal department, and they will unite counterparts and submit some relevant policy recommendations to the Chinese Ministry of Commerce for the smart home market of the future issues that may arise monopoly.

Now the smart home market is in the process of rapid development, As wireless technology breakthroughs, Wired intelligence market is greatly suppressed, Some wireless smart home companies are rising rapidly, Especially one or two are sweeping the whole country. How does this activity effect? Let's wait and see.


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