Market
Revolution Continues with Increasing Availability and Affordability of Tablet
Computers This Frost &
Sullivan research service outlines the flourishing market for home automation
in the Asia-Pacific, and it discusses the reasons this market is experiencing a
high growth rate. The fundamental factors driving and restraining this market
are examined, and the revenue generated, together with the unit shipments, for
the market is forecasted over the long term. Revenue and pricing trends,
distribution channel trends, competitive landscape, and end-user segment
analysis are also provided. In addition, the market is broken down into
individual application types analyses. The study concludes with the last word,
which presents the analysts predictions for this market.
Executive Summary • The home automation market in Asia-Pacific is growing at a stable rate. Valued at $X million in 2012, the market is expected to grow to $X million by 2018, at a compound annual growth rate (CAGR) of X%. • The primary market drivers are technological development, which contributes to ease-of-use, and rising end user awareness through increased brand awareness. • However, the market is expected to face restraints due to the perceived high-cost associated with installation and programming, and the lack of awareness on home automation, especially in developing countries. • The luxury segment remains the revenue generator in the market. However, higher growth is expected from the mass segment. • There has been a radical change in recent years with the introduction of tablet computers and smartphones. This has significantly impacted the pricing, and more importantly, user interface.
Executive Summary • The home automation market in Asia-Pacific is growing at a stable rate. Valued at $X million in 2012, the market is expected to grow to $X million by 2018, at a compound annual growth rate (CAGR) of X%. • The primary market drivers are technological development, which contributes to ease-of-use, and rising end user awareness through increased brand awareness. • However, the market is expected to face restraints due to the perceived high-cost associated with installation and programming, and the lack of awareness on home automation, especially in developing countries. • The luxury segment remains the revenue generator in the market. However, higher growth is expected from the mass segment. • There has been a radical change in recent years with the introduction of tablet computers and smartphones. This has significantly impacted the pricing, and more importantly, user interface.
CEO's Perspective 1. Tablet computers and smartphones have revolutionised
the market. 2. Ease-of-use remains as key purchasing criteria for both
segments. 3. Higher growth is predicted for the mass segment during the
forecast period. 4. Developed countries continue to fuel the market. 5. The
market is expected to see increasing number of energy-conscious end users.
Definitions Applications Entertainment
Controls Lighting Controls HVAC Controls Home Automation End-user
Markets Mass Segment Luxury Segment
Market
Definitions Home Automation Home automation is defined as a control system that, when installed in a
home, is capable of providing integrated control over at least 2 systems. These
include lighting, security, audio, video, and heating, ventilation and air
conditioning (HVAC). Such systems should have the capability to interface with
more than 1 functional application area (such as lighting and security) even if
initially installed primarily to control one of these. These control systems
communicate via a variety of methods that may either use a proprietary or a standard
communications protocol. Home automation systems also vary in their
functionality, technical capabilities, and user interface. Mass Segment The mass segment contains systems that are inexpensive
and affordable for most of the households. A value system would have a basic
user interface that has less elaborate functions. Average price is another key
differentiator between value and luxury systems. Luxury Segment The luxury segment includes systems that are specially
made for affluent customers and are installed in expensive and typically large
houses. A typical luxury home automation system contains sophisticated software
with multiple touch screen user interfaces. Entertainment Controls Entertainment controls include, but not limited to,
home theater controllers, audio or video switchers and processors, audio and
video system operation and distribution, multi-room audio or video, outdoor
entertainment controls, gaming controls, whole-home integrated controls, touch
screens, and keypads. Lighting Controls Lighting
controls include, but not limited to, whole-home lighting control systems,
dimmers, switches, day lighting controls, window treatments controls, motion
sensors, touch screens, and keypads.Security
Controls Security controls
include, but not limited to, alarms, access control systems, surveillance
systems, door contacts, motion sensors, touch screens, and keypads. HVAC Controls HVAC controls include, but not limited to,
thermostats, temperature sensors, humidity sensors, and keypads. Geographical Segmentation Asia-Pacific refers to Malaysia ,
Singapore , Indonesia , Philippines ,
Vietnam , Thailand , Japan ,
South Korea , Australia , and New Zealand
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