Why Apple Lost in The Next Generation of Smart Devices Trend?

   

  From the beginning of CES , smart home and smart devices such as wearable technology sector has become a hot topic . As a technology industry giant, Google ( microblogging ) from the beginning of last year have continued to acquire a range of intelligent hardware and robotics company , great action . In contrast, Apple is still focused on the iPhone and iPad, why ? Since 2012 , Google, Sony and Samsung and other giant company has launched its own intelligent hardware products, like Nest, Smarthings, Pebble, Fitbit and Withings and other entrepreneurial companies compete launched its own smart home products and wearable devices. In this wave of smart home and intelligent hardware , Apple is still waiting for the right time.

  Current intelligent hardware market is still small , not worth the apple to enter :

       For Apple billions of dollars in annual revenue this enterprise is concerned, only concerned about the scale of tens or even one hundred billion U.S. dollars in the market ; present intelligent hardware and smart home market is still in its early stages, nowhere near the scale of smart phones , tablets and PC markets.

       For example, Control4, listed companies in 2013 in terms of the current market value less than $ 500 million in 2012 revenue is only about $ 100 million . If the sum Nest, Control4, Withings, Fitbit, Pebble and a series of intelligent hardware startups valuation estimate has not yet reached $ 10 billion .

   So Apple is not currently into intelligent hardware and smart home market is not surprising. Instead, Apple showing great interest in the automotive market

  Apple's energy is limited, still focus on its core products :

       According to Apple January 28 morning released the 2014 first quarter financial results , iPhone revenue ( $ 32.4 billion ) accounted for total revenue ( $ 57.6 billion ) of 56%. Exposure to cash flow so to force the product , Apple should put in more effort to ensure its leadership in intelligent machines and other advantages of the product.

    With the mature form of intelligent machines , Apple increased pressure in terms of innovation , need to put more effort and money to ensure the leading position in product innovation. In this context , a number of acquisitions to integrate Apple into the iPhone 's technology companies, such as speech recognition company Siri, chip design company Intrinsity, 3D sensor company Primesense, processor and fingerprint Company Passif Semiconductor Company AuthenTec.

 Apple is not the best Internet companies :

       Apple is an excellent combination of hardware and software companies, but not a great Internet company . Flex is absolutely world-class experience for Apple , but Apple has yet to find the internet service feeling , with Google, Facebook and others have not a small gap .

       Apple itself has recognized the shortcomings in this regard in recent years, mergers and acquisitions will be a series of mergers and acquisitions in some excellent Internet startups . For example, Apple in recent years has acquired five maps ISP , trying to catch up with Google Maps service . In addition, in recent years, Apple has acquired social data company Topsy, personal search companies Cue, mobile data compression company AlgoTrim, application notes and video recommendation service companies Catch Matcha.

       It can be predicted that Apple will continue to make up its ability to provide Internet services in the above deficiencies through acquisitions, narrowing the gap with companies such as Google and Facebook will integrate its own core Internet services to iOS systems go.

       

Apple also need a healthy ecosystem , rather than doing everything yourself :

       For Apple, iOS system built on APP Store is at the core of its ecosystem , Apple will attach great importance to maintain the APP Store ecosystem , will not easily be made to stimulate and harm developer behavior.

     Of course , a relatively large market potential for smart watches and smart auto market , Apple has some action ; while for intelligent hardware is still early , wearable devices and smart home products, Apple will be more patent and technical reserves, will not easily introduction of end products. It is reported that , in the smart watch , Apple already has hundreds of people in a day and night of R & D is expected to be released within 1-2 years .